个人简介：管理学博士  

毕业院校：格拉斯哥大学

专业方向：品牌管理、市场营销

代表成果：

1.Dong, X.Y., Veloutsou, C. and Morgan-Thomas, A. 2019. Negative Consumer Engagement. Presented in the 14th Global Brand Conference, Berlin, Germany.

2.Dong, X.Y., Veloutsou, C. and Morgan-Thomas, A. 2022. Negative Online Brand Engagement Scale Development Process: Structured Abstract. Presented in the 2022 AMS Annual Conference, Monterey, CA.